Ottavio holds many qualities that you seldom find in the same person: entrepreneurial, pragmatic, strategic, and a full-fledged project manager.
Peter Füle
Director Global Marketing at Axis Communications · Former SVP at HBO Europe
Europe Growth & Expansion
Europe is attractive. The wrong market-entry bet gets expensive fast.
Europe is not one market. Pricing, media economics, local competitors, partner dynamics, and customer behaviour shift country by country.
For entertainment, sports, and digital subscription businesses with traction at home, the wrong European go-to-market choices can burn budget and make the expansion look weaker than the opportunity.
Read on to see where I can help.
Free 20-minute fit call. No commitment, no hard sell — just a first conversation to see if there is a fit.
The signals
Signs your Europe plan could benefit from additional leadership support
If any of this feels familiar, the answer is probably not "more marketing activity." It is clearer decisions, stronger ownership, and a plan that protects the core business while Europe grows.
Several European markets may look attractive. The real question is where your product, pricing, brand, channels, and team capacity have the strongest chance of working first.
Why a Fractional CMO for Europe
Experienced marketing leadership for complex European growth.
I'm a Europe-based Fractional CMO and Growth Executive with 15+ years across entertainment, subscription, sport, travel-tech, agencies, and international digital businesses.
I help companies expanding into Europe connect go-to-market strategy, acquisition, retention, measurement, media efficiency, localisation, partners, and team ownership — before budget and confidence get spread too thin.
Europe expansion is rarely solved by "more marketing activity" alone. It usually requires senior judgment across market sequencing, positioning, pricing, media, measurement, and execution focus.
Experience across
Where I can help
Connecting marketing activity to commercial growth decisions.
Most growth problems show up as familiar marketing questions: paid media, content, CRM, reporting, agencies, or channel performance. The real value is connecting those moving parts to bigger decisions that need to be made.
Decide which markets to prioritise, what needs to be localised, what should be tested first, and where budget should not be spent yet.
Case Studies
How a major streaming business scaled across 21 European markets.
When a global entertainment business expanded its streaming service across Europe, the challenge was not just launching in more countries. It was building a scalable direct-to-consumer growth engine across fragmented markets, languages, pricing dynamics, competitive pressure, and different levels of subscription maturity.
I led subscriber growth and marketing across EMEA, helping shape market sequencing, media prioritisation, localisation, measurement, and a more disciplined acquisition engine for the expansion.
Read this case study and more
How we can work together on your Europe growth challenge
01 / Ongoing Leadership
Fractional Marketing Leadership
For companies that need senior marketing leadership through a serious growth or Europe expansion phase. This work can include go-to-market strategy, quarterly priorities, marketing operating rhythm, measurement and KPI discipline, team and agency alignment, and leadership support for the CEO, CMO, VP Growth, or GM.
Best for: companies that need ongoing leadership, prioritisation, and accountability — not just another execution layer.
02 / Half-Day Consult
Europe Growth Diagnostic
A focused strategy engagement built around a half-day working session, preceded by up to two weeks of email-based preparation. It helps leadership teams understand where growth is blocked, what Europe expansion will really require, and which moves matter most over the next 30–90 days.
Best for: teams that need clarity before committing budget, hiring, agencies, or market-entry decisions.
In some cases, a deeper engagement later evolves into a lighter advisory rhythm. That usually makes sense only once the strategy, operating cadence, and team ownership are already clear.
Testimonials
What people say after working with me
I had the pleasure of working with Ottavio and seeing first-hand his ability to lead and coordinate multidisciplinary teams with clarity, structure and strong commercial focus.
Bernardo Hermoso
CGO / Director of Growth & Data Intelligence at LALIGA
Ottavio was responsible for sales and digital marketing activities for Iberia at HBO Europe. He constantly challenged himself and others to combine creativity, psychology and data driven analysis to achieve more success.
Arash Sundin Alidoost
CCO at Fortnox / Board Member · Former Head of Marketing and Sales at HBO Max
I had the pleasure of working with Ottavio during an important phase for Locker in the City, when we brought him in as Fractional CMO to help us bring more structure and momentum to our growth and European expansion.
Albino Rico Prada
CEO & Founder, Locker in the City
Ottavio was pivotal in the successful launch and growth of HBO Max in EMEA, building an in-house biddable team that transformed how we approached performance marketing.
Stuart Brann
Senior Director, Global Growth Marketing — Engagement & Monetization, PlayStation
Common questions
A few things worth clarifying
Next step
If profitable growth in Europe is becoming a priority, let's talk.
Book a 20-minute call to discuss your context, what you need, and whether it makes sense to work together.
Free 20-minute fit call. No commitment, no hard sell - just a first conversation to see if there is a fit.